Search engine optimization can be a technique by which your site can be shown higher in a long list of SE results. It indicates designing a site such that it ranks higher in search engines when someone searches for a specific phrase that is related to this web site. A website may have more traffic when it appears earlier from the search engine results and this is just what search the engine do.
SEO targets different types of search like image search, local search, industry specific vertical search and video search which gives an internet site web presence. As being a strategy of internet marketing SEO considers how search engines like yahoo work and what folks search for. Optimizing a web site involves editing the writing and HTML as a way to improve the relevance to specific keywords and for removing barriers to specific activities of SEO.
SEO also identifies “online search engine optimizers”, it really is a term adopted by a marketplace of consultants who perform the optimization projects with respect to clients and also by employees who seo website company. They feature SEO as a stand-alone service or as an element of broader advertising campaign. This is because effective SEO may sometimes require changes to HTML source code of any site, SEO tactics may be required being included in website development and design. There is a class of optimszation for example black hat and spamdexing which use methods like link farms, keyword stuffing and article spinning that degrade the relevance of search engine results and user connection with the engine. These searches for anyone sites that use these technologies and removes them from the indices.
SEO came into use probably in 1997 when marketers found the need for having their sites in higher ranks and visible in SEO results. Starting in this year webmasters made efforts to position well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in such a manner that to prevent webmasters from manipulating ranks.