In exactly what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for two shoe designs.
Bared founder Anna Baird teamed using the sportsman to make a 1960s-inspired Chelsea boot for your Beatles-meets-Jagger salutation and a couple of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides together with the opening from the footwear brand’s newest, inner-city store that can give a bigger focus for the well-shod men about Melbourne.
“Expanding in the city with a store is an excellent technique for us to make the merchandise more attractive to the male customer,” says Baird, who launched the company in 2008 having its flagship in Armadale.
The previous Manchester Lane venue continues to be transformed into an increased ceiling, timber embellished New York City-inspired warehouse delight that’s got unisex around the brain.
It’s filled up with an abundance of green plant life [it can be in the basement all things considered] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took six months to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to its jazz past using its brooding cool, but Baird is planning on writing her own soundtrack throughout the new premises.
From the beaten path
“We started working on Sexy Shoes Women about four in the past and it’s an expanding side in the business roll out,” says Baird.
“Initially, I didn’t might like to do men’s shoes because their shoes overall aren’t as bad for your body’s posture as women’s stilettos are,” says the former podiatrist who started designing shoes to create comfort on the dance floor.
“High-end British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about one year of using them in,” says Baird.
“Knowing that we thought about being the missing link between that top end and also the comfort brands like Ecco and Rockport. At the same time we don’t need to be a comfort brand seems much better than other comfort brands, we are a fashion brand that’s good for you,” she says.
“Josh came to the Armadale shop about 08dexspky years back and bought some shoes,” says Baird.
“He went straight back to Hawthorn FC and told his podiatrist about the shoes he bought. Been found the podiatrist knew me and had been talking up my shoes for quite a while,” says Baird.
“Josh is an extremely generous person and asked once we could do some shoes together. He is a good guy who brings plenty of soul and identity to the brand. The collaboration should certainly light-hearted and fun,” she says.
The state opening night party kicks off with a guest list that features Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and the like.
“We wish to reveal that we make Brand Shoes with support, they’re made to be good for you,” she says. “They’re not correctives but we give attention to being fun, modern and give you something cool in turn.”